Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Jasmin Baumann; Kenneth Le Meunier-FitzHugh
| Year of publication: |
2014
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|---|---|
| Authors: | Baumann, Jasmin ; Le Meunier-FitzHugh, Kenneth |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 4.2014, 1/2, p. 5-20
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| Subject: | Value co-creation | Buyer-seller interaction | Customer value | Interpersonal trust | Relationship marketing | Beziehungsmarketing | Kundenwert | Vertrauen | Confidence | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Soziale Beziehungen | Social relations | Soziale Werte | Social values |