Trust, perceived benefit, and purchase intention in C2C e-commerce : an empirical examination in China
Shukuan Zhao, Yiwen Fang, Weiyong Zhang, Hong Jiang
| Year of publication: |
2020
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| Authors: | Zhao, Shukuan ; Fang, Yiwen ; Zhang, Weiyong ; Jiang, Hong |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 1, p. 121-141
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| Subject: | C2C Trust | Developing Country Context | Partial Least Squares | Perceived Benefit | Purchase Intention | Structural Equation Modeling | China | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020010107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183262