Trusting in art: Calling for empirical trust research in highly creative contexts

The article encourages trust researchers to explore the empirical field of the arts and creative industries. This is based on the idea that processes of trusting are best studied in high-uncertainty and high-vulnerability contexts and on the notion of trusting as an art in itself, due to the leaps of faith it entails. Reason, routine and reflexivity are suggested as the main analytical entry points for identifying both the bases for trusting and the particular ways in which artists require trust beyond such bases. The paper concludes by pointing out the ambivalent and idiosyncratic properties of trust that are particularly evident in the arts.