Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing

Chun-Tuan Chang; Zhao-Hong Cheng

Year of publication:	2015
Authors:	Chang, Chun-Tuan ; Cheng, Zhao-Hong
Published in:	Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 127.2015, 2, p. 337-350
Subject:	Cause-related marketing \| Consumer skepticism toward advertising \| Shopping orientation \| Mindset \| Gender \| Konsumentenverhalten \| Consumer behaviour \| Cause-Related Marketing \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management \| Geschlecht \| Einzelhandel \| Retail trade

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