Tune : Neue Wege zu Kundengewinnung und -bindung
Klaus Kobjoll ; Roland Berger
| Year of publication: |
2004
|
|---|---|
| Authors: | Kobjoll, Klaus ; Berger, Roland |
| Publisher: |
Zürich : Orell Füssli |
| Subject: | Kundenorientierung | Kundenbindung | Unternehmenskultur | Marketingmanagement | Corporate Identity |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 208 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-280-05098-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004258249