Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
| Year of publication: |
2011
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|---|---|
| Authors: | Smith, Brian David |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 1, p. 25-43
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