Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation

Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation

Smith, Brian David, (2014)

Turf wars : what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation

Smith, Brian David, (2011)

Creating market insight : how firms create value from market understanding

Smith, Brian D., (2008)