Tutorial - Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
| Year of publication: |
2013
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|---|---|
| Authors: | Spiller, Stephen A ; Fitzsimons, Gavan J ; Lynch Jr, John G ; McClelland, Gary H |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 2, p. 277-276
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