TV food advertising aimed at children : qualitative study of Pakistani fathers' views
Year of publication: |
2014
|
---|---|
Authors: | Kashif, Muhammad ; Ayyaz, Mubashir ; Basharat, Sara |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 6, p. 647-658
|
Subject: | Pakistan | Children | Advertising | Father | Mother | Werbung | Kinder | Väter | Fathers | Werbewirkung | Advertising effects | Zielgruppe | Target group | Mütter | Mothers |
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