Twenty years after reunification : comparing young consumer decision-making processes for electronic products in the former east and West Germany
Year of publication: |
2011
|
---|---|
Authors: | Sunga, Eunyoung ; Huddleston, Patricia ; Uhrich, Sebastian |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 3, p. 251-265
|
Subject: | Konsumentenverhalten | Consumer behaviour | Elektronisches Produkt | Electronic product | Jugendliche | Youth | Kohortenanalyse | Cohort analysis | Vergleich | Comparison | Ostdeutschland | East Germany | Westdeutsche Bundesländer | West Germany |
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