Two-echelon supply chain coordination with advertising-driven demand under Stackelberg game policy

Jiseong Noh, Jong Soo Kim, Biswajit Sarkar

Year of publication:	2019
Authors:	Noh, Jiseong ; Kim, Jong Soo ; Sarkar, Biswajit
Published in:	European journal of industrial engineering : EJIE. - Genevè : Inderscience Enterprises Ltd., ISSN 1751-5254, ZDB-ID 2384377-9. - Vol. 13.2019, 2, p. 213-244
Subject:	supply chain management \| advertising expenditure \| game theory \| production/inventory \| Stackelberg approach \| Lieferkette \| Supply chain \| Spieltheorie \| Game theory \| Lagerhaltungsmodell \| Inventory model \| Duopol \| Duopoly \| Werbung \| Advertising

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