Two forms of customer involvement and new product development performance in the digital context : the moderating role of new product development stage
Keying Lu, Tengjian Zou, Jian Du
| Year of publication: |
2024
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|---|---|
| Authors: | Lu, Keying ; Zou, Tengjian ; Du, Jian |
| Published in: |
Technovation : an international journal of technical innovation and entrepreneurship. - Amsterdam [u.a.] : Elsevier Science, ZDB-ID 2021147-8. - Vol. 134.2024, Art.-No. 103023, p. 1-17
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| Subject: | Customer involvement | Digital context | NPD performance | NPD stage | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2024.103023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552136