Two formulas for success in social media : learning and network effects
Liangfei Qiu, Qian Tang, and Andrew B. Whinston
| Year of publication: |
2015
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|---|---|
| Authors: | Qiu, Liangfei ; Tang, Qian ; Whinston, Andrew B. |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 32.2015, 4, p. 78-108
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| Subject: | learning | network effects | social contagion | social media | user-generated content | Social Web | Social web | Netzwerkökonomik | Network economics | Soziales Netzwerk | Social network | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2015.1138368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491405