Typical tools for assessment of communicative performance
Year of publication: |
2016
|
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Authors: | Pallas, Josef ; Svensson, Emma |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 1, p. 47-58
|
Subject: | assessment | Corporate communication | legitimacy | reputation | status | institutional theory | Öffentlichkeitsarbeit | Public relations | Reputation | Interne Kommunikation | Internal communication | Performance-Messung | Performance measurement | Institutionenökonomik | Institutional economics | Firmenimage | Corporate reputation | Kommunikation | Communication | Legitimität | Legitimacy | Bewertung | Evaluation |
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