Typing Tools that Work - MaxDiff scaling puts new respondents into existing segments.
| Year of publication: |
2009
|
|---|---|
| Authors: | Orme, Bryan ; Johnson, Rich |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 21.2009, 2, p. 6-11
|