Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Andreas Seifert
| Year of publication: |
2002
|
|---|---|
| Authors: | Seifert, Andreas |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 244 S. : graph. Darst. |
|---|---|
| Series: | Schriften zu Marketing und Management. - Frankfurt, M. ; Berlin ; Bern [u.a.] ; Wien : Lang, ISSN 0176-2729. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2002 |
| ISBN: | 3-631-50073-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004713417