Typologies of cultural dimensions and their applicability to international advertising
Ralf Terlutter, Sandra Diehl and Barbara Mueller
| Year of publication: |
2012
|
|---|---|
| Authors: | Terlutter, Ralf ; Diehl, Sandra ; Mueller, Barbara |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 88-108
|
| Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513190