Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption

[edited by] Humphry Hung, Y.H. Wong, Vincent Cho

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

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Year of publication:	2009
Other Persons:	Wong, Yiu-hing (contributor) ; Cho, Vincent (contributor) ; Hung, Humphry (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Mobilkommunikation \| Mobile communications \| Mobile Business \| Mobile business \| Innovationsakzeptanz \| Innovation adoption \| Mobile Anwendung \| Mobile application \| Angepasste Technologie \| Appropriate technology \| Technikfolgenabschätzung \| Technology assessment
Description of contents:	Table of Contents [external.dandelon.com]