Unbundling employer branding, job satisfaction, organizational identification and employee retention : a sequential mediation analysis
Year of publication: |
2022
|
---|---|
Authors: | Bharadwaj, Shubhangi ; Khan, Nawab Ali ; Yameen, Mohammad |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 3, p. 309-334
|
Subject: | Employee retention | Employer branding | Job satisfaction | Organizational identification | Sequential mediation | Mitarbeiterbindung | Arbeitszufriedenheit | Personalmarketing | HR marketing | Personalmanagement | Human Resource Management |
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