Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment
Year of publication: |
2022
|
---|---|
Authors: | Marzi, Giacomo |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | new Product development | Covid-19 | strategic management | project management | process innovation | Projektmanagement | Project management | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Prozessmanagement | Business process management | Coronavirus |
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