Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time
Melanie E. Kreye
| Year of publication: |
2022
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|---|---|
| Authors: | Kreye, Melanie E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 101.2022, p. 33-44
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| Subject: | Buyer-supplier relationships | Case study | Engineering services | Servitization | Uncertainty | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Unternehmensdienstleistung | Business services | Lieferkette | Supply chain |