//-->
Produktinformationen für Verbraucherim Internet
Henseling, Christine, (2005)
The role of the origin in international brand management
Strenzke, Jan-Hendrik, (2003)
Learning from Users for Radical Innovation
Lettl, Christoph, (2004)
Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian, (1977)
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian, (1981)
Managerial application potential of multiattribute choice models
Möller, Kristian, (1978)