Uncertainty Orientation: Explaining Differences in Purchase Involvement and External Search
| Year of publication: |
1994
|
|---|---|
| Authors: | Brock Smith, J. ; Bristor, Julia M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 6, p. 587-608
|