Uncertainty, Risk Aversion, and WTA vs. WTP
| Year of publication: |
2010
|
|---|---|
| Authors: | Kuksov, Dmitri ; Lin, Yuanfang |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 1 (27.1.), p. 75-85
|