Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Guanxiong Huang, Hai Liang
| Year of publication: |
2021
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|---|---|
| Authors: | Huang, Guanxiong ; Liang, Hai |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 1-11
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| Subject: | Computational text mining | Content concreteness | eWOM | Review valence | Textual features | Trustworthiness | Virales Marketing | Viral marketing | Vertrauen | Confidence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Text | Data Mining | Data mining | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494218