Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
Shimi Naurin Ahmad
| Year of publication: |
June 2017
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|---|---|
| Authors: | Ahmad, Shimi Naurin |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 5.2017, 2, p. 47-56
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| Subject: | Fuzzy-set qualitative comparative analysis | Review | Helpfulness | Qualitative Methode | Qualitative method | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-017-0015-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747166