Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Karen Lijia Xie; Lina Xiong; Chih-Chien Chen; Clark Hu
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Karen Lijia ; Xiong, Lina ; Chen, Chih-Chien ; Hu, Clark |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 308-324
|
| Subject: | Hotel loyalty programs | perceived program value | switching costs | active loyalty | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312527