Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance
Year of publication: |
2019
|
---|---|
Authors: | Chu, Shu-Chuan ; Cao, Yang ; Yang, Jing ; Mundel, Juan |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 5, p. 473-494
|
Subject: | Werbung | Advertising | Soziales Netzwerk | Social network | China |
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