Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Derek D. Rucker; Richard E. Petty and Joseph R. Priester
| Year of publication: |
2007
|
|---|---|
| Authors: | Rucker, Derek D. ; Petty, Richard E. ; Priester, Joseph R. |
| Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 73-88
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570219