Understanding and predicting customer choices
Harmen Oppewal; Harry Timmermans
| Year of publication: |
2001
|
|---|---|
| Authors: | Oppewal, Harmen ; Timmermans, Harry |
| Published in: |
Handbook of logistics and supply-chain management. - Amsterdam [u.a.] : Elsevier, ISBN 0-08-043593-9. - 2001, p. 293-310
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001634220