Understanding audiences : learning to use the media constructively

Robert H. Wicks

This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis

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Year of publication:	2001
Authors:	Wicks, Robert H.
Publisher:	Mahwah, N.J : L. Erlbaum Associates
Subject:	Mediennutzung \| Media usage \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]

Extent:	Online-Ressource (xv, 241 p) ill
Series:	Communication Routledge Communication Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 201-228) and indexes Book Cover; Title; Copyright; Contents; Preface; I Beyond Media Effects to Constructing Social Reality; 1 Interpreting Media Messages; 2 From Media Effects to Constructing Social Reality; II Constructing Media Messages; 3 Attracting and Maintaining the Attention of the Audience; 4 Persuading the Media Audience; 5 Framing Media Information; III USING Media Messages; 6 Fundamentals of Media Information Processing; 7 Children as Audience Members; 8 The Radio and Television TalK Show Audience; 9 The Internet Audience; 10 Learning to Use Media Constructively; References; Author Index Subject Index Electronic reproduction; Available via World Wide Web
ISBN:	0-8058-3647-0 ; 978-0-8058-3647-9 ; 978-0-8058-3647-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012674978