Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Shintaro Okazaki; Radoslav Škapa
| Year of publication: |
2009
|
|---|---|
| Authors: | Okazaki, Shintaro ; Škapa, Radoslav |
| Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 193-215
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Amerikanisch | American | Website | Markenführung | Brand management | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778213