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Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro, (2008)
Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van, (2006)
Trade, industrial structure, and brand
Chen, Henry Yen-Heng, (2008)
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro, (2010)
Material reverse flows in logistics - how can we determine its state of affairs?
Škapa, Radoslav, (2003)