Understanding consumer adoption of broadband : an extension of the technology acceptance model
Year of publication: |
2009
|
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Authors: | Irani, Z. ; Dwivedi, Y. K. ; Williams, M. D. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 60.2009, 10, p. 1322-1334
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Subject: | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Breitbandkommunikation | Broadband communications | Innovationsdiffusion | Innovation diffusion |
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