Understanding consumer behavior : marketing lessons learned from understanding the consumer experience
Gail Tom
| Year of publication: |
2001
|
|---|---|
| Authors: | Tom, Gail |
| Publisher: |
Fort Worth, Tex. [u.a.] : Harcourt College Publ. |
| Subject: | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 121 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-032121-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004652387