Understanding consumer recommendation behavior
Wen-kuo Chen; Heng-chiang Huang; Seng-cho T. Chou
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Wen-kuo ; Huang, Heng-chiang ; Chou, Seng-cho T. |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 401-415
|
| Subject: | Mobiltelefon | Mobile phone | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919394