Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Shimi Naurin Ahmad; Marie-Odile Richard
| Year of publication: |
2014
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|---|---|
| Authors: | Ahmad, Shimi Naurin ; Richard, Marie-Odile |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 278-287
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| Subject: | Fuzzy rule-based classification | Brand categorization | Consideration set | China | Japan | Kazakhstan | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Markenführung | Brand management | Kasachstan | Klassifikation | Classification | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245273