Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity
| Year of publication: |
2010
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|---|---|
| Authors: | Chan, Kimmy Wa ; Li, Stella Yiyan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 9, p. 1033-1041
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