Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Jesper Clement; Tore Kristensen; Kjell Grønhaug
| Year of publication: |
2013
|
|---|---|
| Authors: | Clement, Jesper ; Kristensen, Tore ; Grønhaug, Kjell |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 2, p. 234-239
|
| Subject: | Lebensmittelverpackung | Food packaging | Produktgestaltung | Product design | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009734248