Understanding consumers' social media engagement behaviour : an examination of the moderation effect of social media context
Dongmei Cao, Maureen Meadows, Donna Wong, Senmao Xia
| Year of publication: |
2021
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|---|---|
| Authors: | Cao, Dongmei ; Meadows, Maureen ; Wong, Donna ; Xia, Senmao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 835-846
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| Subject: | Content trustworthiness Consumption | Contribution | Creation | Media richness | Social media engagement behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420635