Understanding contemporary marketing: Development of a classification scheme
| Year of publication: |
1997
|
|---|---|
| Authors: | Coviello, Nicole E. ; Brodie, Roderick J. ; Munro, Hugh J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 6, p. 501-578
|