Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Tripti Ghosh Sharma, Preeti Tak, and Ankit Kesharwani
| Year of publication: |
2020
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|---|---|
| Authors: | Sharma, Tripti Ghosh ; Tak, Preeti ; Kesharwani, Ankit |
| Subject: | Continuance intention | Hedonic values | means-end-chain theory | online gaming | perceived risk | utilitarian values | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Online-Handel | Online retailing | Risiko | Risk | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Theorie | Theory | Soziale Werte | Social values |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1756189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258253