Understanding counterfeit consumption
Felix Tang; Vane-Ing Tian; Judy Zaichkowsky
| Year of publication: |
2014
|
|---|---|
| Authors: | Tang, Felix ; Tian, Vane Ing ; Zaichkowsky, Judy |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 4-20
|
| Subject: | culture influence | perceived risk | behavioural psychology | Brand confusion | Consumer ethics | Counterfeit | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Ethik | Ethics | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Risiko | Risk | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247530