Understanding cross-product purchase intention in an IT brand extension context
| Year of publication: |
2018
|
|---|---|
| Authors: | Guo, Yue ; Zhu, Ying ; Barnes, Stuart J. ; Bao, Yongchuan ; Li, Xiaotong ; Le-Nguyen, Khuong |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 6 (09.05.), p. 392-411
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21094 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083890