Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles
Helena F. Allman, Kelly Hewett, and Mandeep Kaur
| Year of publication: |
2019
|
|---|---|
| Authors: | Allman, Helena F. ; Hewett, Kelly ; Kaur, Mandeep |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 2, p. 1-21
|
| Subject: | cross-cultural | brand/product choice | consumer behavior/cognition | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Markentransfer | Brand extension | Markenartikel | Brand | Markenimage | Brand image | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19836780 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060695