Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
Kevin Kam Fung So, Wei Wei, Drew Martin
| Year of publication: |
2021
|
|---|---|
| Authors: | So, Kevin Kam Fung ; Wei, Wei ; Martin, Drew |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 474-483
|
| Subject: | Brand loyalty | Customer engagement | Hotels | Latent profile analysis | Person-centered approach | Segmentation | Tourism | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Tourismus | Markentreue | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012509683