Understanding customer level profitability implications of satisfaction programs
| Year of publication: |
2008
|
|---|---|
| Authors: | Niraj, Rakesh ; Foster, George ; Gupta, Mahendra R. ; Narasimhan, Chakravarthi |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 7-8, p. 454-463
|