Understanding Customer Quality Requirements: Model and Application - Quality offers a competitive advantage even in mature commodity industries
| Year of publication: |
1999
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| Authors: | Hansen, Eric ; Bush, Robert J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 2, p. 119-130
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