Understanding customers' revealed satisfaction preferences : an order probit model for credit unions
Gustavo Barboza; Kevin Roth
| Year of publication: |
2009
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|---|---|
| Authors: | Barboza, Gustavo ; Roth, Kevin |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 4, p. 330-344
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| Subject: | Genossenschaftsbank | Cooperative bank | Kundenzufriedenheit | Customer satisfaction | Probit-Modell | Probit model | Bankmarketing | Bank marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820588