Understanding digital consumers : a comparative study of top markets by MPI
Amit Kumar Singh and Sheetal Maurya
| Year of publication: |
2018
|
|---|---|
| Authors: | Singh, Amit Kumar ; Maurya, Sheetal |
| Published in: |
Journal of commerce & business studies. - Delhi : [Verlag nicht ermittelbar], ISSN 2322-0767, ZDB-ID 2780109-3. - Vol. 5.2018, 1/2, p. 58-70
|
| Subject: | Digital Consumers | Market Potential Index | Digital Savviness and Motivation | Device Usage | Product Awareness | Research Behaviour | Purchase Behaviour | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012655162