Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
Damian Ryan
| Year of publication: |
2021 ; Fifth edition
|
|---|---|
| Authors: | Ryan, Damian |
| Publisher: |
London : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web | Wettbewerbsvorteil | Competitive advantage | World Wide Web 2.0 | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | xxii, 426 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78966-603-8 ; 978-1-78966-601-4 ; 978-1-78966-602-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012618413