Understanding digital marketing : marketing strategies for engaging the digital generation
Damian Ryan and Calvin Jones
| Year of publication: |
c 2012 ; 2nd ed
|
|---|---|
| Authors: | Ryan, Damian ; Jones, Calvin |
| Publisher: |
London : Kogan Page |
| Subject: | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Social Web | Social web | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Marketing | World Wide Web 2.0 |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XV, 283 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?. |
| ISBN: | 978-0-7494-6427-1 ; 0-7494-6427-5 ; 978-0-7494-6428-8 ; 978-0-7494-6428-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009512903